HERE Products Use Cases

Geographic Information Systems (GIS) Applications

Description: A Geographic Information System (GIS) Application analyses, processes and visualizes information in order to manage land usage, natural resources, environment, facilities or any other fixed assets. The results of Geocoding processes using the GIS Application cannot be used in Applications other than the GIS Application. Typical GIS software used is Esri ArcGIS or MapInfo Professional.

Mobile Asset Management (MAM) Applications

Description: A Mobile Asset Management (MAM) Application is an information system that uses HERE Map Data for Tracking, Routing and/or Optimization of Mobile Assets.

• Mobile Asset represent a person, an animal, a portable device, a car, a truck or other vehicle.
• Tracking means locating an asset, reverse geocoding the location of an asset, displaying location of an asset on a map, or registering and/or viewing historical movement of an asset.
• Routing means calculating the path and travel cost (distance, time, etc…) between start and end points with possible way points in between.
• Optimizations means calculating the order of destinations, waypoints and/or the routes thereto for an Asset, based on the availability, positions and/or routing of at least one other asset. An example of optimization would be the creation of daily visit schedules for a team of field engineers based on a common source of potential visits.

Public Organization Internet Applications

Description: Public Organization Internet Applications are non-commercial, non-revenue generating, publicly accessible websites owned or controlled by a Public Organization (e.g., Municipal Government) that use HERE Map Data. The websites are permitted to offer the following functionalities:

• Map Transactions (e.g., pan, zoom)
• POI Lookup/Search Transactions (e.g., search for library locations in city)
• Route Transactions (e.g., driving directions between two locations)

Note: Above permitted functionalities must be limited to locating or routing users of the Public Organization Internet Application to or from the Public Organization’s own fixed locations, or locations directly related to the activity of the Public Organization.

Examples of Public Organization Internet Applications:

• City government providing residents with info on upcoming events at various locations in the city
• Municipal community centers or civic centers, providing driving directions to/from its various locations
• State-funded health clinics showing locations of pharmacies around a user’s home address

Oracle Mobile Workforce Management (MWM) Applications

Description: Oracle Mobile Workforce Management (MWM) applications are an Oracle application for Desktop Deployment that utilizes Data solely for Tracking, Routing and/or Optimization with respect to Mobile Assets.

Oracle Business Intelligence Enterprise Edition (OBIEE) Applications

Description: OBIEE uses the Licensed Data to spatially display any other data. For example, users of the OBIEE Application can create high level dashboard reports to display business results and to create more in-depth reports to highlight business trends and relationships.

Geomarketing Applications

Description: Geomarketing Applications are developed solely to analyze, model and display geographic, demographic, census or behavioral data to assist End-Users in understanding and modeling relevant business data and help them make the following business decisions:

• Marketing analysis and customer segmentation
• Customer prospecting and analysis
• Sales territory analysis and definition
• Commercial/retail site selection

Call Center Applications

Description: A call center application is a functional area within an end user’s facility or a separate facility outsourced by the end user that exists solely to answer inbound telephone calls with a human response and/or interaction that provides a full range of inbound call handling services, including customer support, directory assistance or financial services.

Consumer Mapping: Location enable your web offerings

Description: Build consumer-facing apps with one of our Consumer Mapping plans and improve online engagement via location enablement. Our services let you quickly and easily display maps which, in turn, allow your users to explore and discover nearly every place on earth. HERE platform services include local search, detailed information about tens of millions of places such as restaurants and hotels, multi-modal directions, high resolution satellite imagery, vehicle traffic information and much more. We provide you with the tools to be as creative as you want to be regardless of whether you are a novice or an experienced technologist.

Business Mapping: Unlock the power of your information

Description: Visualize your business data within a geographical context to make effective and timely decisions in a fast-changing environment. Enhance your applications with HERE services to better analyze, interrogate and understand your business information, reveal spatial relationships, patterns and trends, as well as answer essential questions on how to improve business workflow, management and ROI.

Geocode & Batch Geocoder: Find an address or resolve a geo-location into an address

Description: Enterprises make critical business decisions based on the geo-location of customers, assets, or events. In market analysis, risk assessment, targeting, portfolio management, and network investments geocoding is used to assign business data with their respective geo-location to make smarter decisions. Consumer experiences tie in location to provide easier access to information and provide context to consumer interactions. Geographic coordinates provided as a result of geocoding can be used to display the address location on a map, for additional steps e.g. as an input to start a route or navigation calculation, or to retrieve more geo-referenced data for that location like boundaries, admin or postal areas etc.

Mobile Asset Management: Keep track of your assets wherever they go

Description: Gain real-time insight into the location of your organization’s valuable assets, from vehicles, to people, shipments, equipment and more. Integrate HERE Platform services into your applications, quickly and cost-effectively, to keep the data you need at your fingertips and increase your decision making power.

Business Locator: Make it easy for customers to find you

Description: Increase the visibility of your business, raise foot traffic and improve business results by displaying your business locations on the map. HERE Platform services enable you to store and retrieve your business information whenever and wherever is needed.

For more information on how we can help solve your business needs, please contact one of our experts at 844.440.1630 or by email.