Road Traffic Patterns

The most efficient way to manage traffic

Understand traffic patterns to get to a destination in the fastest, safest and most cost-effective manner.

HERE traffic patterns with aerial view of highway

HERE Traffic Patterns

Predict traffic by analyzing historical patterns

Every traffic-related delay costs your company money or could put your citizens in danger when it slows the delivery of emergency services. Plus, sitting in traffic makes drivers and other staff more frustrated, aggressive and stressed, which can have a negative impact on your operational efficiency.

HERE Traffic Patterns is a database with traffic message channel data that aims to reduce and resolve delays, helping your team get to their destination in the fastest, safest and most cost-effective manner. Its road traffic pattern data reviews the average speed values for the typical day and provides complete projections on drive times based on billions of data points gathered from multiple-year vehicle speed observations, including GPS probe data records.

Comprehensive coverage

Coverage benefits of HERE Traffic Patterns

While Full-Coverage Traffic Patterns permits improvement in all markets, it is particularly beneficial in countries and cities with little or no Traffic Message Channel (TMC) coverage, thanks to its support and inclusion of a variety of alternative data sets and relational consolidation with Link IDs.

Countries and cities with little or no Traffic Message Channel coverage are missing valuable traffic information on non-TMC-coded roads, so by looking outside of that data, we can still provide detailed analysis. For example, Full-Coverage Traffic Patterns enables traffic information through a city center, whereas TMC-coded Traffic Patterns would assume free-flow conditions in this area.

This methodology provides more granular information for each road segment (“link”), ensuring that Full-Coverage Traffic Patterns provides routes that are less stop-and-go and, therefore, less stressful.

Understanding TMC data and HERE link IDs

HERE Traffic Patterns provides link-based coverage on all roads in its maps — not just on roads that are TMC-coded. This is done through the use of multiple information sources and the ability to georeference data to Link IDs.

Link-based coverage allows for the detection of traffic conditions that might be aggregated in the TMC-based coverage model. Hence: greater coverage allows for better routes and more accurate travel times by providing you with the best understanding of the information.

Rely on HERE Traffic Patterns for efficient logistics planning

Accurate travel times

Get more accurate travel times based on realistic, historical traffic speeds, allowing your dispatch and navigational systems to improve trip time estimates based on likely traffic conditions.

Beat the traffic

Avoid roads at times when they are typically congested, thereby producing more accurate route planning throughout the day, with the ability to adjust and suggest alternatives when integrated with real-time traffic data modules.

Integrate the data in your navigation application

In-vehicle LBS navigation and Mobile Asset Management applications to assist with standard and non-standard vehicle movements that would benefit from traffic patterns data.

See what HERE Traffic Patterns can help your industry be more efficient on the road